What's the best advice you can give to professionals in SEO for 2026?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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What core advice does Eli Schwartz give SEO professionals for 2026?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
So last question. As uh a longtime independent consultant, growth consultant, organic consultant, SEO consultant, we can throw any acronym we want in front of that. What's the number one piece of advice that you're giving individuals in our industry for the next year?
Why does Eli say staying true to your SEO principles matters more than chasing trends?
I would say stay true to your ideals. So if you don't believe in many, many SEO, GEO, AEI, or whatever consultants I talk to, they think that a lot of this is not correct. They think that there's a lot of hype around it and they believe that SEO is the where company should be spending most of their resources and most of their attention. Stay true to that. Don't bend and start calling yourself an AIO consultant and recommending Things that you don't believe in.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they?
How does Eli’s first‑click attribution framework link SEO to $200 M in revenue?
Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. at Previsible. For more information, go to previsible.io. That's previsible P R E V I S I B L E.O.
I am sorely tempted to do that. You know, in many conversations, I talk to potential clump companies and they say, well, we don't want to do SEO, but if you're able to help us with LLM visibility, that's all we want.
What is the difference between brand‑inclusive reporting and non‑brand keyword obsession?
And my answer should shouldn't be, well, do SEO and you'll be visible in LLMs because then I I lose that prospect. But if that's what I believe, I think that's what everyone who believes that should be doing. If you go and sell something that you can't actually accomplish, you're on the hook for it in a few months when it goes away. Absolutely.
That wraps up this episode of the Voice of Search podcast. A huge thank you to Eli Schwartz, growth advisor, SEO consultant, and author of Product Led SEO, for joining us. If you'd like to connect with Eli, you can find a link to his LinkedIn profile in our show notes or on thevoicesofsearch.com.
How should SEO teams integrate with broader marketing to drive awareness, not just traffic?
You can also visit his personal website, productled SEO.com. If you haven't subscribed yet and want a daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.
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Chapters
5 chapters
1
What core advice does Eli Schwartz give SEO professionals for 2026?
0:00–0:59
2
Why does Eli say staying true to your SEO principles matters more than chasing trends?
0:59–1:52
3
How does Eli’s first‑click attribution framework link SEO to $200 M in revenue?
1:52–3:06
4
What is the difference between brand‑inclusive reporting and non‑brand keyword obsession?
3:06–3:42
5
How should SEO teams integrate with broader marketing to drive awareness, not just traffic?
3:42–4:02