What’s your go-to move for reallocating spend to stay competitive?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
6 min
1 speaker
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What’s the core question about reallocating SEO spend in a flat‑budget environment?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. Okay, our last lightning round question. Game plan. Budgets are staying flat, but AI search is growing super fast.
How does Josh Blyskal suggest shifting budget away from traditional backlinks?
What's your go-to move for reallocating spend to stay competitive?
I think the thing that you have to realize is that basically creating AI strategy, it it should come out of the same budget as your search strategy. You have to figure out what's driving versus what's not driving clicks, what's basically consistent versus what's not. I mean, things I wouldn't pay for right now, I I don't think I would pay too much uh mind into well Let me think about this for a second because I think it's complicated to say you wouldn't pay mind into like doing a ton of backlinks right now. I wouldn't pay too much for backlinks. Like I w I would move budget away from backlinks in the in the short term at least right now if I'm thinking about like what area of SEO right now We we did a great study on backlinks and how they correlate with AI search.
Basically, backlinks, like having a few backlinks is actually really good. Like two or three backlinks for a piece of content gets it basically into the AI's consideration set, which is really crazy. But then the actual relationship, it deteriorates. It's just like, yep, you're you're you're good.
Why are a few semantic backlinks enough to get content into AI answer engines?
You passed the vibe check. The interesting thing there is that like The semantic backlink is almost as important or equally weighted as a a true, you know, inline linked backlink nowadays. Having a semantic mentioned in a piece of content gets you roughly the same outcome from an answer engine than having basically an inline link. If I just say the Chase Sapphire Reserve is the best corporate card. I don't know why we're doing corporate cards and running shoes, by the way. Thank you, listener, for bearing with us. But if I say the Chase Sapphire Reserve is awesome, the answer engine can pick up on the fact that I just said that and that that authority that I just said as an author about corporate cards passes through to that uh specific piece.
So right now backlinks are there. I wouldn't I don't know. I think every org is very different though, too.
What practical framework does the guest propose for moving SEO teams to generative‑engine optimization?
Very different challenges across orgs. Like if I'm an enterprise, I mean, this is just one of those things you're gonna have to find budget for. If I'm a small company, I I think spending the money on monitoring this stuff is essentially important just to even understand, you know, the baseline of like how do we show up in these spaces? Maybe it's not something that you need to, you know. change your entire marketing strategy for. But I think it's an essential part of understanding where you're at in your space across your key channels.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they?
Which budget areas outside of search marketing don’t improve AI visibility?
Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
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Chapters
7 chapters
1
What’s the core question about reallocating SEO spend in a flat‑budget environment?
0:00–0:51
2
How does Josh Blyskal suggest shifting budget away from traditional backlinks?
0:51–1:48
3
Why are a few semantic backlinks enough to get content into AI answer engines?
1:48–2:30
4
What practical framework does the guest propose for moving SEO teams to generative‑engine optimization?
2:30–3:21
5
Which budget areas outside of search marketing don’t improve AI visibility?
3:21–4:33
6
How can brands measure AI search impact using fan‑out query analysis and prompt volume data?
4:33–4:56
7
What are the key takeaways and next steps for listeners wanting to stay competitive in AI‑driven search?
4:56–6:23