Where should brands actually invest today?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of today’s episode on brand investment?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Molta Landweer, the CMO and Chief Product Officer at Peak AI. Where should brands invest today?
I mean very abstractly speaking, be the answer that people expect.
How does the sponsor Previsible describe its four‑stage SEO consulting model?
Be so relevant in people's mind that when they ask about sneakers, they expect one of your sneakers to be on that list. Um
Time for a one-minute break to hear from our sponsor, Previsible.
Why should brands invest in content across the entire funnel, even without immediate clicks?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
What practical methods does Malte Landwehr suggest for tracking AI‑driven search visibility and attribution?
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.O.
How to do that? Ask a brand marketer, they know better than me. Um
What final advice does the host give about using data to guide brand decisions?
As an SEO, as a content person, I would invest in content across the whole funnel. Even if it will not get clicks, it will influence answers. And I would figure out the tracking and attribution thingy, which can and the the solution can be to say as a company, we don't need perfect tracking and attribution. But based on asking one percent of our customers, we know that a lot of them hear about us on ChatGPT, so we will continue to ev invest. But don't don't just do nothing because the tracking and attribution part is difficult.
That's all for today, and until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the overall focus of today’s episode on brand investment?
0:00–0:58
2
How does the sponsor Previsible describe its four‑stage SEO consulting model?
0:58–1:12
3
Why should brands invest in content across the entire funnel, even without immediate clicks?
1:12–2:01
4
What practical methods does Malte Landwehr suggest for tracking AI‑driven search visibility and attribution?
2:01–2:41
5
What final advice does the host give about using data to guide brand decisions?
2:41–3:16