Which overlooked metric makes the case for generative search investment?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the Voices of Search podcast and who is hosting today's episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is John Vantyne, Director of SEO at Good RX. John has spent over seven years building a world-class, cross-functional, generative search task force and editorial frameworks that has powered discovery throughout Google, ChatGPT, and beyond.
Today, John shares the systems, signals, and stories from technical migrations to content refreshes that are reshaped. shaping how he thinks about AI. What's the most overlooked message to leaders and executives when they're asking about AI discovery and search?
Oh my God, this is easy. The most overlooked messages. Are our users actually using these tools? Usually I feel like as SEOs, we have this tendency to jump to the answer and jump to the action without thinking about like the the question behind the action. Like
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First of all, our users use are are the are our people, are our customers using Chat GPT, right? Ran Ran Fishkin has a great tool that that speaks to this. So that's one one step. But then also like Are those tools even recommending websites for the queries that we might optimize for? Fire up incognito mode, open chat GPT, and start asking some questions. Like, are they even there are responses that don't have any links in them at all. Right. So like I think those are two important steps that sometimes get looked past in favor of just checking the box and executing on a roadmap.
Who is John Vantyne and what is his role at GoodRx?
We need to start with like some some simple questions first.
Love that, John. Excellent advice. And that wraps up this episode of the Voices of Search podcast. A huge thank you to John Vantine, Director of SEO at Good RX, for joining us. If you'd like to contact John, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. You can also visit his company website, goodrx.com. If you haven't subscribed yet and would like a daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed each week.
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