Will AI search completely take over the traditional search experience?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of this episode and who are the hosts?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
I'm Jordan Cooney and joining me today is Danny Goodwin. Editorial Director of Search Engine Land and SMX. Danny oversees editorial coverage across SEO, PBC, AI search, and digital marketing topics, which help shape programming for SMX, one of the industry's leading search marketing conferences.
Who is Danny Goodwin and what is his role in shaping SEO and AI search coverage?
Today we're going to talk about SMX predictions for the future of search, what marketers should actually be paying attention to, and where the industry is. headed next. Where is this AI search experience going and will it truly take over the traditional search experience?
I think ultimately it will. I think we're in a transition period right now. Ultimately we're gonna be heading toward agentic. Time for a one.
Minute break to hear from our sponsor, Previsible.
Will AI‑driven agents eventually replace traditional Google search?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Previsible's four-stage approach ensures that your SEO programs thrive by starting off.
How do governance frameworks need to evolve for agentic search behavior?
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I think that's where we're eventually heading to because it's going to be an agentic web. The future of search is where Google has always told us it's going. It's sort of that the idea of the old Star Trek computer where you literally just ask a question and you get an answer.
What actionable takeaways does the episode offer for marketers planning for an AI‑first search future?
Thank you to Danny Goodwin, editorial director of Sir at Search Engine LAN and SMX for joining us. If you'd like to contact Danny, you can find a link to his LinkedIn profile in our show notes or on voicesofsearch.com. You can also read his work on searchengine land.com and learn more about SMX at SMXadvanced.com. If you haven't subscribed yet and would want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button, the podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today. But until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the purpose of this episode and who are the hosts?
0:00–0:42
2
Who is Danny Goodwin and what is his role in shaping SEO and AI search coverage?
0:42–1:11
3
Will AI‑driven agents eventually replace traditional Google search?
1:11–1:59
4
How do governance frameworks need to evolve for agentic search behavior?
1:59–2:49
5
What actionable takeaways does the episode offer for marketers planning for an AI‑first search future?
2:49–3:24