Will AI search continue to expand?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
What does iPullRank’s clickstream data reveal about user abandonment of Google AI mode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
I'm Jordan Cooney and joining me today is Garrett Sussman, Director of Marketing at iPole Rank.
How are marketers distinguishing real AI search opportunities from industry hype?
Today, Garrett and I are gonna talk about what AI search behavior actually looks like, why conversational search is changing how people discover information, and how marketers can separate real opportunity from industry noise. Is this transformation of models, LLM models, using search and search terms going to expand or decline over the next year?
I think it's going to expand in that it's going to be additive and we're gonna be able to search more things than we ever had before, but I think it's going to decline at the same time because it's gonna be a secondary function of your AI assistant and it's just gonna blend into how you interact with the tech.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
Will AI‑driven search expand or decline in the next year, according to Garrett Sussman?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Pre-Visible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
What are the three‑tier measurement strategies for evaluating AI search performance?
Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, to work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
How can audience‑based content optimization improve personalized AI search results?
That's previsible P-R-E-V-I-S-I-B-L-E.O.
Thank you to Garrett Sussman, Director of Marketing at iPool Rank, for joining us. If you'd like to contact Garrett, you can find a link to his LinkedIn profile in our show notes or on the voiceofsearch.com, or you can also visit his company website, ipolrank.com. If you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
5 chapters
1
What does iPullRank’s clickstream data reveal about user abandonment of Google AI mode?
0:00–0:26
2
How are marketers distinguishing real AI search opportunities from industry hype?
0:26–1:20
3
Will AI‑driven search expand or decline in the next year, according to Garrett Sussman?
1:20–1:54
4
What are the three‑tier measurement strategies for evaluating AI search performance?
1:54–2:28
5
How can audience‑based content optimization improve personalized AI search results?
2:28–3:04