Will optimizing content specifically for AI search become more important than traditional search optimization this year??

episode

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast 3 min not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Advice for your ecommerce team 3 min · 27 Aug 2026

An SEO tactic marketers should stop doing 3 min · 26 Aug 2026

The biggest misconception about AI search today 3 min · 25 Aug 2026

Why AEO Starts With Better SEO Fundamentals 57 min · 24 Aug 2026

One thing AI still can't do well 3 min · 20 Aug 2026

One SEO skill everyone should be learning today 3 min · 19 Aug 2026

All episodes from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast →

Report any issue

Source

Recorded10 Jun 2025

Publisherrss.art19.com

Handlerec:13717599

Show notes

Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes that SEO professionals must embrace the end of "golden days" shortcuts and commit to the real work of audience building, customer understanding, and authentic marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.