Will visibility continue to be the north star of measuring AI performance?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall premise of the episode and who are the hosts?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
I'm Jordan Cooney, and joining me today is Garrett Sussman, Director of Marketing at iPole Rank.
Why might visibility remain the north star for measuring AI search performance?
Today, Garrett and I are going to talk about what AI search behavior actually looks like, why conversational search is changing how people discover information, and how marketers can separate real opportunity from industry noise. Will visibility continue to be a north star of measuring AI performance?
It has to be. It I I think that people don't want the friction of having to do the research themselves. I think people are are unfortunately kind of lazy and as the output gets better. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
What does the sponsor Previsible offer for SEO and how does their model differ from traditional agencies?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
How does Previsible’s four‑stage approach help businesses turn SEO budgets into real results?
Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.O. It just matters that you are recommended and then ultimately searched for because you're recommended.
What are the key takeaways from Garrett Sussman on AI search behavior and next steps for marketers?
Thank you to Garrett Sussman, Director of Marketing at iPoolRank, for joining us. If you'd like to contact Garrett, you can find a link to his LinkedIn profile in our show notes or on the voiceofsearch.com, or you can also visit his company website, ipolrank.com. If you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the overall premise of the episode and who are the hosts?
0:00–0:26
2
Why might visibility remain the north star for measuring AI search performance?
0:26–1:05
3
What does the sponsor Previsible offer for SEO and how does their model differ from traditional agencies?
1:05–1:43
4
How does Previsible’s four‑stage approach help businesses turn SEO budgets into real results?
1:43–2:32
5
What are the key takeaways from Garrett Sussman on AI search behavior and next steps for marketers?
2:32–3:00