This episode introduces a step-by-step guide for implementing scenario analysis in crisis communications. It argues that scenario analysis is a more effective approach to risk management than traditional risk maps, as it provides a more in-depth and nuanced understanding of potential crises. The conversation outlines the six-step process for conducting scenario analysis in the guide, covering steps like identifying key variables, developing scenarios, assessing impacts, planning responses, implementing continuous monitoring, and testing and refining plans. The guide also includes appendices with templates for scenario development, impact assessment, response planning, monitoring, and exercise planning. Available by subscribing to the Wag The dog Newsletter.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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