1080: SEO to ACTUALLY make your website work for you w/ Brian Oddo

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Recorded08 Apr 2025

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Handlerec:6203633

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What if mastering SEO could revolutionize your marketing strategy? Join us for an enlightening conversation with Brian Oddo, an experienced SEO specialist, whose journey from selling homework passes in grade school to collaborating with giants like Amex and DirecTV offers a wealth of insight. Brian unpacks the enduring power of search engine optimization amidst the social media surge, emphasizing its vital role for budget-conscious brands aiming to carve out their digital footprint and resonate with audiences.We break down the essentials of crafting an effective SEO strategy, distinguishing between on-page and off-page techniques. Brian likens search engines to recruiters, offering practical advice on how businesses can polish their digital "resumes" to climb the ranks. Through this insightful discussion with Brian, we unravel the significance of relevance in content, the evolving art of backlinks, and the importance of maintaining a solid social reputation. This episode serves as a valuable guide for business owners striving to balance technical SEO strategies with authentic business practices.The conversation shifts towards leveraging technology and AI in content creation, enhancing user experience, and optimizing conversion rates. Brian shares his perspective on how websites can act as dynamic growth engines, particularly for local businesses. He emphasizes the growing importance of maintaining sharp digital skills and effective website management for solopreneurs juggling multiple roles.ABOUT BRIANAfter seven years of marketing agency life, Brian Oddo ditched the 9-5 to start his own SEO/UX solo consultant business, Oddo Digital, while traveling the country with his now fiancé.While living in six cities the past two years, Brian has been fortunate enough to work with large enterprise brands like AMEX, Charles Schwab, DIRECTV, and Blackbaud as well as small local businesses.In addition to Oddo Digital, he also started a newsletter, Free at Lance, which provides tips for people looking to make the leap into self-employment.LINKS & RESOURCESVisit Oddo Digital’s WebsiteConnect with Brian on LinkedIn

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