1168: Building out CUSTOM SOFTWARE solutions & managing client relationships with a global team w/ James McNamara

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Recorded05 Jul 2025

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In this episode, we dive deep into the mind of James McNamara, founder of 8 Penny Labs, who brings a refreshingly practical approach to digital transformation. James shares how he helps mid-sized businesses modernize their systems, improve efficiency, and unlock growth—without the overwhelm. His expertise blends strategic clarity, tech insight, and business pragmatism, making this a must-listen for entrepreneurs navigating tech choices.Whether you're wrestling with outdated tools, thinking about custom software, or just trying to get smarter about tech, James offers real-world advice that will help you move faster and make smarter decisions.💡 What You'll Take Away For YOUR Business🚀 How to stop making do with legacy tools and decide when to build custom solutions🤖 The truth about low-code platforms—and when they’ll actually cost you more💰 Why offshore development can give you a budget and speed advantage🧭 How to roadmap tech upgrades even if you don’t know what you don’t know💬 The strategic questions that uncover what your business really needs🔄 How agile development (done right) keeps clients informed and projects under control🔍 Why transparency—not tech—is the real key to happy clients and successful builds📝 About the GuestJim McNamara is the founder of 8 Penny Labs, where he helps companies turn vision into value—faster, cleaner, and with a laser focus on client success.Jim works with leaders who know that in today’s marketplace, digital transformation isn’t a nice-to-have—it’s a requirement. But that doesn’t mean it has to be risky or overwhelming. From modernizing legacy tools to launching entirely new digital products, Jim and his team help mid-sized businesses unlock growth with real, usable solutions.His clients aren’t chasing shiny objects—they’re shortening sales cycles, breaking into new markets, building stickier customer experiences, and improving employee satisfaction. And with 8 Penny Labs, they’re doing it with speed and clarity.🎯 James’ BEST Piece of Advice for Wantrepreneurs and Entrepreneurs“Stay focused on the problem you’re trying to solve—not the technology of the day.”📢 Memorable Quotes“If everybody’s using enterprise software the same way, how will you stand out?” – James McNamara “The dirty secret in this industry is that too many companies just build what you ask for… even if it’s not what you need.” – James McNamara “Transparency isn’t just good business—it’s how you earn the right to build something meaningful.” – James McNamara💡 Actionable Takeaways✅ Audit your current tech stack—where are you compromising and losing efficiency?✅ If something feels painful or inefficient, it’s probably worth exploring a custom solution✅ Don’t just hire a dev shop—find a strategic partner who starts with your business goals ✅ Use two-week sprints and daily updates to stay aligned on long-term builds ✅ Think of your software partner as a translator between your vision and the tech reality🔗 Links & ResourcesVisit 8 Penny Labs’ WebsiteFollow 8 Penny Labs on LinkedInFind 8 Penny Labs on XConnect with James on LinkedInFollow James on X

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