1287: From Bride-to-Be to CEO: How Wedding Stress Built a Thriving Company w/ Hannah Roze

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Recorded01 Nov 2025

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Frustrated by her own overwhelming wedding planning experience filled with endless spreadsheets and email threads, Hannah Roze turned her pain point into Plannerd, a modern wedding planning platform. This episode is a masterclass in building a business with intention and strategy. Hannah breaks down her journey from identifying a problem she knew she could solve to iteratively building a product that truly serves its users. For any wantrepreneur or entrepreneur, this conversation is packed with insights on launching an MVP, the power of marketing experimentation, and why being a "pain killer" for your customers is the ultimate path to success.💡 What You'll Take Away For YOUR BusinessHow to turn a personal, frustrating experience into a scalable and strategic business idea.The power of the "ugly first draft" and why getting your V1 out there is more important than perfection.How to prioritize your product roadmap by focusing on being a "pain killer, not a vitamin" for your customers.A brilliant strategy for building an inclusive business that collaborates with, rather than competes against, other players in your industry.Why there’s no single "right" answer in marketing and how to embrace experimentation to find what works for you.How to build a sustainable business model even when your service is typically a one-time purchase for customers.A smart way to use AI as a brainstorming partner without letting it hijack your own strategic thinking.📝 About Hannah Roze Hannah Roze is the founder of Plannerd.com, a modern wedding planning platform designed to make the process simpler and less stressful. Drawing from her background in tech at Carta, Hannah saw the parallels between managing complex equity and juggling the countless details of a wedding. Inspired by her own planning journey, she built a suite of tools that empowers couples and wedding professionals alike, proving that the best business ideas often come from solving the problems you know firsthand.🎯 Hannah’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "There is no one way to do something. There is no single answer to seek... it's not about what's the right way to do something, but what is the way that's going to work for your specific goals."📢 Memorable Quotes"It's not if you build it, they will come. It's if you market it, they will come." – Hannah Roze"We talked a lot about wanting to be a pain killer and not a vitamin." – Hannah Roze"You can't improve if you don't just get the v1 out there... just get it out there and know that it's only up from there." – Hannah Roze🔗 Links & ResourcesVisit Plannerd’s WebsiteConnect with Hannah on LinkedInFollow Plannerd on LinkedInFollow Plannerd on InstagramFollow Hannah on Tiktok

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