1370: Your Story is Your Strongest Asset (Here's How to Tell It) w/ Janice Buswell

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Recorded27 Jan 2026

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Ever feel like you have a story to tell but don't know where to start or why it even matters for your business? In this powerful episode, Brian sits down with novelist and co-founder of the Experience Writing Conference, Janice Buswell, to uncover why your unique story is your single greatest asset as an entrepreneur. Janice demystifies the writing process, revealing how embracing your personal journey can build an unshakeable brand, connect deeply with customers, and give you the confidence to lead. This episode isn't just for aspiring authors; it’s a masterclass for any entrepreneur who wants to build a business with purpose, passion, and a powerful message that resonates with the world.💡 What You'll Take Away For YOUR Business🚀 Why storytelling is the primary way humans learn and how you can leverage it to communicate your business values and vision effectively.🎯 How to overcome the imposter syndrome that stops you from sharing your message and step into your identity as a leader in your niche.🤝 The art of using relationships to build your business, from finding your first supporters to meeting the perfect mentors and partners.💡 A powerful exercise to map out your own "life story" to uncover the unique themes and wisdom you can weave into your brand.🗣️ How to find your unique voice not by waiting for inspiration, but through the process of taking action and sharing your ideas.🤖 The right way to use AI as a tool for efficiency without letting it short-circuit the discovery of your authentic message and voice.📝 About Janice BuswellJanice Buswell is a multi-talented communicator, speaker, novelist, and blogger who is passionate about helping people tell the stories on their hearts. As the co-founder of the Experience Writing Conference, she has created a community designed to help writers discover their God-given voice and navigate the publishing process without losing their uniqueness. With a diverse background that includes working for a tech startup and as a communications director, Janice brings a powerful perspective on how the art of storytelling intersects with the practical journey of building something from the ground up.🎯 Janice’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"It's really all about relationships... Don't let [other tasks] squeeze out the need to develop relationships, especially key relationships... taking the time to really connect with people wherever you go, I think is really important to the growth of any organization or any entrepreneur."📢 Memorable Quotes“The world actually needs that they need what's in you. That's why you're here on the earth is because there's something in you that the world needs.” – Janice Buswell“The way you discover your voice is actually through writing... the process is what teaches you.” – Janice Buswell“There may be a million kinds of versions of this kind of story, but no one will say it the way you said it. And the way you said it is the way that someone else needs to hear it.” – Janice Buswell🔗 Links & ResourcesVisit Experience Writing’s websiteConnect with Janice on LinkedInFollow Experience Writing on LinkedIn

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