158: Getting people to buy your stuff AFTER you give them value

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Recorded19 Jan 2018

Publisherfeeds.buzzsprout.com

Handlerec:6204555

Show notes

Most marketers advise you to "lead with value," but they fail to tell you how to properly gauge the temperate of your audience. In today's episode you'll learn about segmenting your audience based on their awareness and temperature, and how to treat them differently so that you can better serve them.

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“What did the council decide on item 42?” — answered with the speaker and the moment.