598: Your customers want THESE things... so you MUST speak to them!

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Recorded04 Jun 2023

Publisherfeeds.buzzsprout.com

Handlerec:6204115

Show notes

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

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“What did the council decide on item 42?” — answered with the speaker and the moment.