Show notes
In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the need to focus on the customer perspective and actively seeking feedback. We also discuss how to bring customer-centric approaches to the online business space, as well as the role of visual elements and consistent messaging in building and reinforcing a brand's identity.ABOUT LIZLiz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily.With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand. Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help turn strategies into strong messaging. But, she’s more than good. She makes the hardest parts of brand work feel fun and easy. She turns complicated concepts into sophisticated, simple, clear content. Plus, Liz has lived far and wide. She grew up in Germany, then Minnesota, then several parts of Colorado, then Florida, and now, the Northeast in Vermont. What’s more? She’s been a 9-handicap golfer, professional snowboard instructor, soccer captain, basketball captain, 1st string violinist....she loves teams, games, and more.ABOUT LILLY VIEWLilly View Brand Consulting elevates brands. They help their clients define their position and execute messaging that their customers and consumers find meaningful. Lilly View cares deeply about how brands come to life — beyond ad clicks. What you say needs to benefit your buyers. Why you’re here needs to inspire you every day. In other words, positions matter!Ultimately, they help clients value strategic thinking, and they elevate businesses' presence. Their approach means they work together with clients to make helpful tools, execution plans, digital campaigns, and more.Lilly View's typical clients lead early-stage businesses or marketing agencies with large clients across sports, travel, entertainment, real estate, e-commerce, and more. LINKS & RESOURCESLilly View's websiteFind Liz on LinkedIn