661: Featured by Oprah!? Innovation meets aesthetics while unlocking nature’s secrets… here’s how Jamie Mitri went from scientist to entrepreneur

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Recorded01 Sep 2023

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Get ready to be amazed by the incredible journey of Jamie Mitri, the founder of Moss Pure. Jamie's background in chemical engineering and biology, combined with her expertise in developing and manufacturing medical devices, led her to create something truly unique and innovative. Moss Pure is the world's only live moss air filter and stress relief device. Each product is not only aesthetically pleasing but also requires no maintenance.In this episode, Jamie shares her remarkable entrepreneurial journey, from winning a startup competition at MIT to being recognized as one of the top 10 startups of 2020. We discuss how Jamie overcame challenges, developed a go-to-market strategy, and protected her product. Jamie's resilience and dedication to quality have truly paid off, as she has successfully created an affordable high-quality product that stands out in a demanding marketplace… all while creating jobs and opportunities in her home state of Rhode Island!We also dive into the logistics of shipping living plants worldwide, how Jamie balances educating customers about the product with getting in front of them, and her approach to marketing. Jamie's ability to continuously show up and believe in her products is truly inspiring. We also discuss the importance of listening to customers, creating sustainable products, and the intersection of science and aesthetics.ABOUT JAMIEJamie Mitri is an entrepreneur with degrees in Chemical Engineering and Biology. Jamie spent her career developing and manufacturing medical devices and biotechnology products used to diagnose and treat diseases, and as a certified Environmental Engineer overseeing environmental compliance, including air pollution, stormwater, and wastewater compliance. Jamie founded her company, Moss Pure at a startup competition at MIT where it won First Place Startup (MIT Lebanon Challenge). Moss Pure is the world’s only live moss air filter and stress relief device. No watering, sunlight, or maintenance is needed, and each product is an aesthetically pleasing decor piece in your home and office.LINKS & RESOURCES- Visit Moss Pure’s website (and get 15% off your order with the code BRIAN15)- Connect with Jamie on LinkedIn

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