680: STRATEGIC branding as a business IMPERATIVE to grow and thrive w/ Leslie Gibbs

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Recorded27 Sep 2023

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Welcome back to another episode of The Wantrepreneur to Entrepreneur Podcast! Today we have a special guest joining us: Leslie Gibbs. Leslie is a branding expert with over 30 years of experience in the field, having worked with over 50 different brands. She's the founder and CEO of Strategic Branding Matters, a strategic consulting firm that helps companies define, refine, or refresh their brand and marketing strategy. In today's episode, Leslie will be sharing her valuable insights on branding, why it's important across industries, and how companies can successfully differentiate themselves. Whether you're in the healthcare, tech, web design, or legal industry, this episode is packed with information that will help you stand out and take your business to the next level.ABOUT LESLIELeslie Gibbs is a career marketer with over 30 years of brand marketing experience and has worked with over 50 different brands across technology, healthcare, consumer products and foods and beverage. Leslie has been the CMO at three different companies, has an MBA from Kellogg School of Management and currently owns and manages Strategic Branding Matters, LLC. Strategic Branding Matters is a strategic consulting firm for companies looking to define, refine, or refresh their brand and marketing strategy.LINKS & RESOURCES- Visit the Strategic Branding Matters website- Connect with Leslie Gibbs on LinkedIn

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