Show notes
How do twin sisters from Arizona State University go from coaching volleyball to becoming the masterminds behind a global Korean culture powerhouse? Join us as we sit down with Jenna and Brianna Tokioka, the dynamic duo behind EVERLAST KOREA. Their journey began with a love for K-pop sparked by the Try Guys YouTube channel and has evolved into an entrepreneurial success story that bridges South Korean talent with international markets. Their deeply rooted teamwork has played a crucial role in their business's rapid rise.In this eye-opening episode, we delve into the intricacies of helping South Korean businesses navigate global expansion. Jenna and Brianna share how they identified a gap in the market and built a network of global partners to provide tailored solutions in PR, marketing, e-commerce, and event management. Emphasizing authenticity and brand integrity, they discuss their commitment to ensuring that Korean brands maintain their cultural identity while adapting to new regions. They offer affordable and effective services to their clients, backed by a comprehensive network of global partnerships.We also explore the compelling storytelling present in K-pop and the powerful sense of community it fosters. Jenna and Brianna emphasize the importance of humanizing K-pop artists like BTS, Seventeen, and Epik High, aiming to create a more relatable connection between artists and fans. The episode wraps up with valuable advice for aspiring entrepreneurs on taking risks, personal growth, and the importance of networking. Don't miss this inspiring conversation with Jenna and Brianna Tokioka, and learn how their passion for Korean culture is making a global impact.ABOUT EVERLAST KOREAEstablished in 2022, EVERLAST KOREA is a hybrid creative agency and entertainment platform catering its services to the global expansion of Korean culture and entertainment.EVERLAST KOREA's global entertainment platform strives to evolve alongside the ever-changing media and entertainment landscape by establishing a genuine global platform where more authentic storytelling, documentation, and global coverage about Korean culture and entertainment can take place in collaboration with its clients and partners. EVERLAST KOREA's entertainment platform also strives to help people from around the world, who are eager to learn more about Korean culture and entertainment, have easy access to a variety of tools, services, resources, products, and content that can help them get closer, stay informed, as well as become familiar with the great things emerging out of South Korea.As a creative agency, EVERLAST KOREA continuously seeks unique ways to provide a variety of data, tools, services, solutions, and resources for talents, brands, and businesses based in South Korea, that will help them expand within global markets without having to sacrifice their rooted culture and identity. EVERLAST KOREA offers various in-house B2B and B2C services, alongside outsourcing services to its official global partners, who not only are experts in their respective industries and regions, but also have a genuine interest in helping Korean businesses succeed in their markets.LINKS & RESOURCES Visit EVERLAST KOREA’s WebsiteFollow EVERLAST KOERA on InstagramSubscribe to EVERLAST KOREA’s YouTube Channel