956: Maximizing returns with PERFORMANCE MARKETING (and a strategy!) w/ Lindsay Stockall

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Recorded18 Oct 2024

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Can performance marketing truly reshape your business? Join us as Lindsay Stockall, founder and creative director of Stockall & Co., demystifies performance marketing and shares her unique journey from PR and retail to managing marketing for a salon and spa, ultimately leading to her successful global agency. Lindsay’s insights will guide you through the intricacies of crafting a marketing strategy that aligns with key performance indicators (KPIs) and show you how to use platforms like Instagram and tools like ManyChat to not just engage but convert your audience. Whether you're just starting or looking to refine your strategy, Lindsay’s experience and practical advice will be invaluable.Get ready to uncover the secrets behind maximizing your marketing efforts with Meta Ads and other strategic tools. Lindsay breaks down the common misconceptions and highlights the importance of a well-rounded approach, emphasizing good offers, compelling copy, and effective follow-up sequences. Learn how to set up conversion tracking, understand the difference between ads managers and media buyers, and ensure a positive return on ad spend (ROAS). Discover how organic and paid strategies can complement each other, ensuring your marketing tactics are in perfect harmony with your business goals.Ever wondered how to set realistic advertising goals for your startup? Lindsay sheds light on identifying clear objectives before investing in paid ads and the significance of organic proof of concept. Understand the challenges small businesses face with PPC advertising and how to navigate them effectively. Lindsay's approach to maintaining a personal touch with clients and her emphasis on integrity and celebrating client successes will inspire you to build strong, genuine relationships in your entrepreneurial journey. Don’t miss out on these actionable strategies and the wisdom Lindsay brings from her extensive marketing background.ABOUT LINDSAYLindsay Stockall is the founder and Creative Director of Stockall & Co. With more than a decade of marketing experience, Lindsay knows what it takes to transform businesses through targeted performance marketing strategies.Inspired by the vibrancy of the entrepreneurial community in her hometown in Nova Scotia, Lindsay launched Stockall & Co. to deliver an approach that marries partnership, expertise and experience to deliver results.LINKS & RESOURCESVisit Stockall & Company’s WebsiteFollow Stockall & Company on InstagramConnect with Lindsay on LinkedIn

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