961: Building ICONIC brands (& how to name them!) that customers remember and FEEL w/ Jared Langston

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Recorded25 Oct 2024

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What does it take to transform from a disinterested student into a pioneering brand builder? Join us as we uncover Jared Langston's incredible journey in brand creation and entrepreneurship. Jared, with over two decades of experience, takes us through his early struggles with traditional education and the pivotal moments that sparked his passion for creativity. From purchasing a screen printing company at a young age to co-founding a successful agency and launching his own ventures like the non-alcoholic beer brand, Good Liar, Jared’s story is a masterclass in hard work and perseverance.Curious about the art of naming a brand? Jared shares the behind-the-scenes process of selecting a memorable and impactful name, using his venture "Good Liar" as a case study. We dive into the nuanced strategies and challenges involved, from ensuring trademark availability to capturing audience appeal. Whether you're naming a new product or rebranding an existing one, the insights from this episode will equip you with the tools to create a strong brand foundation.The journey doesn't stop at naming; Jared elaborates on the intricate process of building emotional connections with consumers. We discuss iconic brands like Harley-Davidson and Apple, shedding light on the "why" behind their loyal followings. Additionally, we explore the balance between personal and business branding, offering valuable examples from industry leaders like Tony Robbins and Elon Musk. This episode is packed with actionable insights and inspiration, tailored for entrepreneurs eager to elevate their branding game.ABOUT JAREDJared Langston is a disruptive brand builder, entrepreneur, and creative with over 20 years of experience. He loves using hand-crafted techniques, thoughtful processes, and immersive experiences to build meaningful, memorable, and timeless brands. Recently, he launched his own non-alcoholic beer brand, Good Liar.LINKS & RESOURCESVisit Good Liar’s WebsiteVisit Dry Dept’s WebsiteConnect with Jared on LinkedIn

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