996: Bringing data to LIFE by asking – and SOLVING – the right business questions w/ Bradley Boldenow

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Recorded13 Dec 2024

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Ever wondered how data can be the game-changer in your business strategy? Join us as we explore this transformative power with Bradley Boldenow, founder of Boreas and a seasoned data consultant. Bradley shares his incredible journey from the marketing world to becoming a data maven, illustrating how data analytics can revolutionize business strategies. Listen in to uncover practical applications, such as Amazon's renowned product recommendations, and how businesses can leverage their data for informed decision-making and valuable insights.Curious about the buzz around AI and large language models like ChatGPT and Gemini? Bradley breaks down their potential to enhance jobs rather than replace them. Learn how AI can handle substantial portions of tasks, leaving the final critical decisions to human expertise. We discuss real-world applications of this technology in business scenarios, such as crafting personalized emails and strategic decision-making, showcasing how these tools can amplify human capabilities and streamline workflows.Bradley's journey from a data solutions engineer to a successful entrepreneur is truly inspiring. Discover his insights on making data accessible to non-technical individuals, particularly in marketing. We share examples from diverse industries, demonstrating how even unconventional data sources can drive better business outcomes. Bradley's story underscores the importance of aligning data solutions with business objectives, providing a roadmap for using data to fuel entrepreneurial success. Tune in for an insightful conversation that promises to transform your approach to data in your business.ABOUT BRADLEYBradley Boldenow is a seasoned data consultant with 7 years of experience helping businesses turn data into a strategic asset. As the founder of Boreas, Bradley has led successful projects spanning data integration, modeling, and advanced analytics, delivering exceptional data-driven solutions. He has worked with cross-functional teams across various industries, helping them understand and leverage complex technologies like large language models and machine learning. Bradley's expertise lies in making data simple for teams to implement and act on, transforming complex data pipelines into accessible insights.LINKS & RESOURCESVisit Boreas’ WebsiteConnect with Bradley on LinkedIn

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