Do you treat every time a customer churns like the end of the world, searching high and low for everything you *could've* done?...no? Well, then you haven't quite fucked up like we have.In this episode we welcome Denny Burda, Chief Customer Officer at River Consultancy, to chat churn:00:00:00 - Intro00:01:07 - First male guest with big ideas00:03:18 - The story of a perfect churn00:12:53 - Budget assumptions and surprise churn00:15:42 - Stakeholder change and shifting priorities00:19:55 - Transparency and learning from churn00:22:00 - The importance of tracking churn reasons00:28:30 - Drafting a churn ICP00:32:18 - Key takeaways from the churn discussionAnd hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/Sign up for the Lifetime Value newsletter: https://lifetimevalue.link/subscribeMentioned in this episode:Subscribe to The Segment!The tech news you need. ...and some you don't.SegmentSegmentAdvertise your brand with Lifetime Value MediaAdvertise with LTV

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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