Erica Mather is our first yoga teacher on the show! Although teaching yoga is traditionally thought an in-person service, Erica was able to translated her skill into several remotely offered services.After teaching for several years, Erica decided she wanted more freedom and flexibility in her career, and started with a series of yoga videos before discovering that group teleclasses, an online course and even business classes for other yoga teachers were much more popular with her customers.Erica and I talk about how creative thinking can help even "in person" businesses expand into online. Erica shares how she was able to use her skills to create unique online services. She'll also go into thinking strategically about who your customer is, and how to give them what they really want.What you'll learn in this episode:What she learned from her first online ventureUnexpected difficulties in coming up with online servicesHow to find your ideal client, and create a program specifically for themCreative ways in-person businesses can grow onlineWhat customers SAY they want vs. what they really want.How Erica stays balanced and healthy as an entrepreneurThis episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/e27-taking-yoga-online-erica-mather/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. Advertising Inquiries: https://redcircle.com/brands

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related