Ep 150What does it really look like behind those beautiful wine photos you see online?In this episode, I’m joined by Heather Daenitz, a wine industry photographer and marketing strategist based in Santa Barbara wine country. Heather shares how she went from studying viticulture and working in vineyard management to launching her business, Craft & Cluster, where she now helps small wineries connect with their audiences through authentic behind-the-scenes photography and marketing strategies.Heather shares what harvest actually feels like at 3 a.m., why grapes are picked at night, and the reality behind those dreamy sunrise vineyard shots. She also dives into why she chooses to work with small wineries, what consumers often misunderstand about wine pricing, and how many hands touch the wine before it reaches your glass.So, if you are ready to see your glass of wine with a little more context and a lot more appreciation then this episode is for you.Thank you to our exclusive sponsor, Last Bottle, for sponsoring this episode. Go to www.lastbottlewines.com and use code CORKANDFIZZ for 10% off your order! (And be sure to sign up for their mailing list so you never miss a bottle!)Connect with Heather:Instagram - https://www.instagram.com/craftandclusterThe Wine Marketing Field Guide - https://www.winemarketingfieldguide.com/Pour Memories Podcast - https://www.pourmemories.com/Episode Highlights:How Heather found her way into wineFrom vineyard work to wine photographyHow Craft and Cluster beganWhy small wineries need marketing supportWhat harvest at 3 a.m. really looks likeWhy grapes are picked at nightThe reality behind romantic wine photosThe people behind every bottleWhy wine costs what it doesWhat did you think of the episode? Text me!Support the showDon't Forget to Download my Free Wine Tasting Guide! - https://www.corkandfizz.com/free-wine-tasting-guide Connect with me:Cork and Fizz - https://www.corkandfizz.com/Instagram - https://www.instagram.com/corkandfizz/Facebook - https://www.facebook.com/corkandfizz/Email - [email protected]

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