#27 Persuasive Storytelling with Doug Ferreira, President of Ferreira Sales Training and Consulting

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Recorded14 Jun 2022

Publisherspreaker.com ↗

Handlerec:17035799

Show notes

In this episode of Winning the Challenger Sale, Jen is joined by Doug Ferreira, President of Ferreira Sales Training and Consulting. They discuss storytelling as an investment in creating a collaborative atmosphere for a customer with the goal of generating active engagement and a positive sales outcome.

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