Episode 084 / Thomas Umstattd Jr., CEO of Author Media, joins us today to talk about mistakes authors make with social media and how to avoid them. We delve into the world of ubiquity and scarcity and discuss how to use scarcity to sell your books. He’s also got some great ideas on how to find and get to know your readers. We wrap up by talking about trends in publishing in general and in the Inspirational market in particular. Question of the Week: What innovative marketing technique have you used that’s been successful? Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. Links: Author Media Ubiquity and scarcity podcast Novel Marketing Podcast Christian Publishing Show The Big List of Craft and marketing books mentioned on WIKT podcast episodes Jami’s Launch Plan Sara’s Book Release Timeline ChecklistSend us a textSupport the show🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices❤️ Jami’s books https://amzn.to/3wSraA5🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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