Startups think they’ve found product-market fit because the graph went up for a few quarters.Mike Peroni explains why that false sense of PMF is exactly what causes so many SaaS companies to stall before $10M ARR.- Messaging confusion.- Founder-led growth.- Feature creep.- ICP drift.the stuff that quietly kills scale.when you know what the difference is, you're much more likely to have a system that can sail past $10M ARR.In this episode of What Makes You Tick, Richard Washington sits down with Mike Peroni to unpack one of the biggest questions in SaaS growth:How do you know if you really have product-market fit?Together, they break down:why so many SaaS companies plateau after early growththe difference between traction and true product-market fitwhy founder-led sales eventually stop scalinghow ICP drift quietly kills momentumwhy adding more features can actually slow growthwhat happens between $5M and $25M ARR when messaging becomes unclearhow scaling companies lose narrative clarity as products expandIf you’re a SaaS founder, CRO, VP Sales, GTM leader, or startup operator trying to scale from Series A to Series B, this conversation is packed with practical insight on:SaaS growth strategyscaling product-market fitstartup positioningfounder-led salesgo-to-market alignmentICP strategySaaS messagingscaling revenue teamsstartup growth challengeswhy SaaS growth stallsMike shares real-world lessons from working with scaling SaaS companies, including why many businesses mistake early momentum for sustainable repeatability — and how to diagnose the warning signs before growth plateaus.This episode also explores:why feature-led messaging creates confusionhow startups become “feature catalogues”the hidden risks of expanding beyond your core ICPwhy clarity is often the real competitive advantagehow the best SaaS companies scale without losing focusIn This Episode:What product-market fit actually looks likeWhy startups plateau between $5M and $25M ARRHow to know when your GTM motion is breakingWhy messaging complexity kills growthHow founder intuition must evolve into scalable systemsWhy ICP clarity matters more as you scaleThe biggest scaling mistakes SaaS founders makeWho This Episode Is ForSaaS foundersStartup CEOsRevenue leadersCROs and VP SalesSeries A and Series B companiesGTM and product leadersStartup operators scaling revenueConnect With Mike Peronihttps://www.linkedin.com/in/mikeperoni/Connect with Richard: https://www.linkedin.com/in/richwash/Read Growth Magnet newsletter: https://www.linkedin.com/newsletters/7083793079794556928/Subscribe to @whatmakesyoutickConversations with founders, operators, and revenue leaders exploring:startup growthhiringscalingleadershipGTM strategyand what really makes high-performing companies tick

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