In this episode of Women on Wealth, Julina Ogilvie sits down with communication expert Peggy Bud to explore one of the most powerful tools in both family life and financial planning, intentional conversation.From navigating vacation disagreements to negotiating $300 sneakers, Julina and Peggy unpack the real-life breakdowns and breakthroughs that happen when families talk about money, emotions, and priorities. Peggy introduces her signature 5 Cs of Communication: conversations, collaboration, cooperation, compromise, and consensus. She highlights how these principles foster connection, clarity, and shared decision-making in households and boardrooms alike.Timestamps:02:30 – The real reason conversations break down at home 05:00 – The 7-38-55 Rule: Why your tone and body language matter more than words 08:00 – Teaching kids financial values through real-time conversations 14:00 – How to build empathy and active listening during emotionally charged talks 17:00 – The 5 Cs of Communication: A framework for resolving family conflict 24:00 – Pre-meetings and mini-conversations: A strategy to reduce family tension 31:00 – Modeling transparency and honesty in financial conversations with kids 36:00 – The power of storytelling in bridging generational money values 43:00 – How to know if your communication strategy is working Connect with Julina Ogilvie:WebsiteYouTubeLinkedInEmail- [email protected] information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. The statements and opinions expressed in this podcast are those of the author. PWP cannot guarantee the accuracy or completeness of any statements or data. For current PWP information, please visit the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with PWP’s CRD #290180

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