More College Students Are Using LinkedIn. Here's How to Stand Out.

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WSJ Your Money Briefing 13 min 3 speakers 3 chapters transcribed 2 months ago
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Unknown 0:00
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J.R. Whalen 0:30
Here's your Money Briefing for Tuesday, March 22nd. I'm J.R. Whalen for The Wall Street Journal. Many people use social media sites like Facebook or Instagram to keep up with friends, while using their LinkedIn account to list their work experience and bolster their career. But with college students, the lines between social media and professional sites have become blurred.
Julie Jargon 0:55
People that have more than 500 connections on LinkedIn have that little designation underneath their name that says 500 plus connections. And a lot of students are really trying to get that because they feel like that legitimizes them more.
J.R. Whalen 1:05
On today's show, we'll hear from one college student about how she's using LinkedIn. And our work and life columnist, Julie Jargon, will share what experts say you can do to make your LinkedIn profile stand out. That's after the break.
Unknown 1:17
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T.com.
J.R. Whalen 1:55
Millions of people in the workforce use LinkedIn to make professional connections and advance their career. But the social network has also become popular with college students, even though most of them haven't entered the workforce yet. In a moment, we'll talk to one college student who's been trying to master LinkedIn. But first, WSJ family and tech columnist Julie Jargon joins us to discuss the trend. Hi, Julie. Thanks for being with us.
Julie Jargon 2:17
Thank you for having me.
J.R. Whalen 2:18
So Julie, LinkedIn is more of a professional social network as opposed to other social media sites. So why has it become so important to college students and to the Gen Z crowd?
Julie Jargon 2:28
Yeah, well, in addition to LinkedIn being an important place for students to have visibility to prospective employers, I think that there's just a sense of comparison that this generation has grown up feeling on social media when it comes to other sites like Instagram, for example. You know, they're used to seeing other people's lives on display and feeling kind of those feelings of sometimes inadequacy or fear of missing out.

Why are college students treating LinkedIn like Instagram and Facebook?

Julie Jargon 2:53
And that same fear and that same degree of social comparison is also sort of plaguing them in their professional lives. So when they see that their peers have really sharp profiles on LinkedIn and have more job or internship experience, they can sometimes feel like they're falling behind and they want to catch up and put their best foot forward on LinkedIn as well.
J.R. Whalen 3:16
You know, we've seen the job market go through an upheaval during the pandemic. What role has LinkedIn played in that?
Julie Jargon 3:22
Yeah, LinkedIn has played a pretty big role in that. You know, there's this great resignation happening right now with a lot of people quitting and leaving their jobs. And so it's actually a really good time if you're looking for a job to be in the job market. And a lot of recruiters are increasingly turning to LinkedIn to find the best people for the different jobs that they have open. And new hires made through LinkedIn more than doubled in the last quarter compared with the prior year quarter, according to Microsoft, which owns LinkedIn.

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