Despite the buzz around AI and social media, word of mouth is still the most powerful tool for building a community. In this episode, Suzanne Carver, a massage therapist, yoga teacher, and pelvic health educator, shares her journey of establishing a successful practice through grassroots and word-of-mouth methods. Suzanne discusses her experiences transitioning her practice from Fort Collins, Colorado, to Nashville, Tennessee, and the changing dynamics of client attention spans. Our conversation explores effective offline strategies, the importance of personal connections, and integrating technology like text messaging to stay top of mind with clients. Suzanne also shares insights on maintaining authenticity in client communications and the challenges of building a practice in a new city. EPISODE HIGHLIGHTS: 04:47 Moving to a New Location as An Established Teacher 07:01 Why Social Media Isn’t Always the Answer 14:41 Personal Touch as SuperPower 16:08 Email vs. Text Messaging 24:07 Boundaries and Booking Strategies 28:03 The Power of Genuine Passion and Authentic Care 33:09 Visibility and Professional Photos 37:24 Final Thoughts and Encouragement EPISODE LINKS & RESOURCES: Suzanne Carver Follow Suzanne on Instagram @suzannecarver Follow Suzanne on Facebook LINKS AND RESOURCES: Follow YTR on Instagram @yoga.teacher.resource Join the Yoga Teacher Resource email list Join the Yoga Teacher Resource Facebook Group Learn more about the Impact Club Leave a review on iTunes Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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