Mailchimp is the most popular email marketing platform for yoga teachers. In this week’s episode, email marketing expert Peter Akkies joins Mado to talk about how Mailchimp’s recent changes to their platform will impact yoga teachers specifically. Episode highlights: Overview of email marketing, how it has changed, and what is currently trending and effective. How yoga teachers can utilize email marketing to grow their classes. What the recent changes to Mailchimp’s services mean for yoga teachers. Ideas for partnering with yoga studios in your marketing efforts. Email marketing tips for the less tech-savvy yoga teachers. The long term thinking needed for building your yoga business and how it applies to email marketing Alternatives to email marketing and why you might choose not to use email in your marketing efforts Tune in for next week’s episode for information on switching to another email provider if you’ve outgrown Mailchimp. Links and Resources Episode 16 “Email Newsletters Are Dead, Long Live Email Marketing.” Email Marketing for Yoga Teachers Course with Peter Akkies Book: The Willpower Instinct by Kelly McGonigal Join the Yoga Teacher Resource Facebook Group Get on the Yoga Teacher Resource Email List

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