As entrepreneurs, we all aim to 'share our message' with our audiences. However a message is more than just explaining what your business can do and that's what many entrepreneurs seem to get stuck with, defining what that message is all about and who exactly they want to share it with.In this episode, I have a fantastic chat with my good friend, entrepreneur and author Vernon Ross about the importance of mastering and truly owning your message, and why it's more than just what you say in front of your community.We also talk about how to pivoting, breaking out of the mold, using your fear to get hyper focused and uncovering the story behind Vernon's 'Bow Tie Thursdays'.I had a great time talking with Vernon as we brought up valuable topics in business but also some great personal stories as well which I'm sure a lot of listeners will enjoy.Essential Learning Points From This Episode:Why Vernon doesn't believe in the saying 'fake it til' you make it'.How to re-examine your messaging and if it's working.Vernon shares his exercise to help you get into the right mindset.How and why you should be "owning your awkward".Much, much more!Important Links & Mentions From This Episode:Vernon Ross' websiteVernon Ross on TwitterMaster Your MessageReal Men Real StyleMichael StelznerYoupreneur Summit 2017Personal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building CommunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

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