KEY TAKEAWAYS COVERED IN THE PODCASTInfluencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing.Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as they have influence. Those that have a niche, often have large influence over a small audience.The most common places people have influence over are Instagram, Twitter, Facebook, YouTube and Podcasts.There are three types of influencers – Micro, Micro and Celebrity influencers.Macro influencers have 100,000 followers, and whilst they’re not as expensive as Celebrity influencers, they will still cost. Micro Influencers have over 1,000 followers and a hold a really strong relationship with their audience. They tend to be niche specific and are dedicated to their content. They often have a higher engagement and conversion rate.When it comes to costs, they will be affordable, or may not charge at all as long as they are receiving the benefit of a product.If you get leads or followers from an influencer, they tend to be really relevant.There are a number of laws that surround influencer marketing.Although they mainly lie in the hands of the influencer, you need to ensure you are doing your due diligence to ensure they are following the rules that have been set for them.In order to find an influencer to work with, you need to know who your customer is as otherwise, they won’t be able to talk to the people you want them to talk to. You need consider what size influencer you want, what platform you want them to be on, what they will be posting, what hashtags they might use, what is their main demographic and are they seen as an authority.To find influencers you can look at hashtags, things that are trending at the moment and those that are authors or speakers. It does take time, but it is worth it. If you’re looking to put budget into it, there are platforms you can use to find influencers for you. These are BuzzSumo, Social Bakers and Tracker.When you are looking for fakes you need to consider whether they have consistency when it comes to their engagement and likes. You may also want to look at whether or not their posts are consistent. Another thing you need to look for are odd number, meaning the number of people that page or profile in comparison to the engagement. If someone has 40,000 followers and they’re receiving 100 to 200 likes, the chances are they have bought followers. You may also need to look out for the frequency of spammy comments.When reaching out to a blogger you need to follow them and engage with them in the run up to your pitch. Once you have built up that relationship, you might want to consider DM’ing them to put your face or your brand even more directly in front of them. Once you have done that, you should introduce yourself to them. Whether you do this via email or send a video DM, you need to ensure your pitch is perfect.When writing your pitch, you need ensure it is personal. Take a look at their profile and mention something that you love in the introduction of your email. Explain the benefits of working with you straight away, as this will give them a clear idea as to whether or not they want to continue reading. Once you have done this, you need to share your ideas with them. Finally, give them a call to action.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When working with influencers you shouldn’t be looking at how has the most followers, but instead who has the best engagement, whether or not they are a great fit for you and if they reach your target audience. Although numbers are great, everything else is much more...

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