Whether you're a small business owner or part of a larger organization, understanding the science of pricing can help you take your business to the next level. Pers Sjofors, "the Price Whisperer" and a serial entrepreneur, shares insights on pricing strategies, the impact of pricing on customer perception, and the process of conducting pricing experiments. In this episode, you'll learn: The importance of pricing in driving profitability and growth The role of emotions in customer purchase decisions The science of behavioral economics and its application in pricing strategies Ways to communicate price increases to customers effectively The impact of pricing on customer perception and value proposition CONNECT WITH PERS Website LinkedIn The Price Whisperer: A Holistic Approach to Pricing Power by Pers Sjofors Unlock Your Pricing Power Masterclass CONNECT WITH LISA Subscribe to the so much more newsletter. One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be. LinkedIn Profile Instagram Website

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