Everyone loves movies, and movie trailers are a huge way that movies get viewers excited about watching their films. Movies somehow find a way to make millions of dollars, often essentially after starting from scratch as far as brand awareness goes, with no previous audience knowledge of the movie, these trailers are essentially sales videos that are promoting startups. They use video, dialog, music, sound effects, editing and overall great storytelling to get us excited about the movies they are promoting. So what can YouTube video marketing learn from these techniques? In particular, what can how-to videos, and tutorial video marketing on YouTube in general, learn from movie trailers? We talk with movie trailer editor/producer/writer Drew Farber to get the insider tips.GUEST: Drew Farber, movie trailer editor/producer/writer. Connect with him on LinkedIn.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter | Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosLINKS:"The Shining" as a Romantic Comedy10 Cloverfield Lane TrailerIT - Official Teaser TrailerREAD THE TRANSCRIPT

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