The true story behind my first company. This is perhaps the most vulnerable story I've ever told and one most people would never dare tell. I share the background behind starting a fitness app, buying the biggest penthouse in Philadelphia with 4 friends, getting a huge celebrity to commit to investing $2.2 million, then watching as it all fell apart. Hopefully, you can learn from my mistakes and take your own lessons from this crazy and totally candid story. As a founder, you have to set your vision and stick to it. So, if you are building a new company, or mobile app, this episode will be especially poignant. Inside, I share my understanding of the dynamics of leverage and the importance of creating a plan that includes emotional and financial runway. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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