62) Santi Pereira; How Lucra Sports App Raised $12 Million & Where It Spends on Marketing

Jonathan Maxim of K&J Growth Hackers sits down to speak with brand-building extraordinaire, Santi Pereira. With a business degree from the Wharton School and a job working for online sports and games betting platform, Lucra Sports, Santi has an enormous amount of experience building audiences online and promoting businesses with branded content. On this episode of the Zen Business podcast, Pereira tells us about one of the craziest marketing experiences he’s had in his career. He also gives us some revealing context about digital marketing ROI on production vs. creator content.  You’ll also learn how to find your audience using TikTok Spark Ads, how Lucra Sports does niche marketing with user generated content, and how to cover your CPA with word-of-mouth advertising. Tap in to some knowledge. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find ⁠@itsjmaxim⁠ on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at ⁠KJgrowth.com⁠ or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

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