SHEIN,一個國人或許不那麼熟悉的名字,卻以迅雷不及掩耳的速度,衝擊全球快時尚產業,如今版圖已經橫跨超過150國,也是目前全球估值第三高的獨角獸企業。 究竟,這家從中國發跡的女裝店商,如何做到比ZARA更快、更準?對消費者有何吸引力?它的成功,能夠為台灣企業帶來什麼啟示? 主持人 | 今周刊總編輯楊紹華 與談人 | 今周刊主編黃煒軒 期數主題 | 1412期 讀角魔獸SHEIN解密 -- ★當期雜誌 https://reurl.cc/4jXpev ★點連結加入Podcast專屬交流社群>> https://discord.gg/ZCYX3MseRh -- Hosting provided by SoundOn
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