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好萊塢大明星喬治克隆尼和萊恩雷諾斯最近自創了酒類品牌， 結果憑藉著自創品牌，居然賺得比拍電影還要多， 在過去，名人為品牌代言是行銷策略的一環， 如今商業模式悄然轉變， 大明星自創品牌有人獲得空前成功；當然也有人慘敗， 其中關鍵性的差異處在哪裡呢？這是哈佛商業評論裡面的一篇重要的文章，明星創業比較容易被注目，但是可不一定成功喔，我們來探討創業成功的重要因素吧？ -- Hosting provided by SoundOn
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