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吳淡如人生實用商學院

EP1807【吳淡如】為什麼網紅品牌最終賺不了錢?

24 Dec 2024

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不少人看上電商流量,懷抱著熱烈的期待還有偉大的夢想,忙著設計Logo、申請商標,心裡想的是只要帶動流行就會有高毛利率,不過,基本上只是貼牌生產…卻自以為在做品牌。 事實上,做品牌跟做產品其實是兩件事, 如果產品沒有長久發行的價值,只想靠包裝來提高售價,通常會鎩羽而歸... -- Hosting provided by SoundOn

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