創立47年的新高橋連鎖藥局，二代陳建丞接班後，10年前靠著6個商品1個品牌，殺入保養品的紅海市場。自己覺得東西好，但是客人不認識也沒有用…疫情期間面臨店員比客人多，每個月虧損7位數的窘境⋯⋯ 可是，他還是很堅持，找到一條不一樣的路，最後終於得到了好成果！ 也就是如果要做新品牌，那就要跳脫傳統藥局的經營模式，從電商起家，以產品服務差異化策略，打造贏得英國「美妝奧斯卡」保養品全能獎，並成為唯一在台灣百貨公司一樓國際精品戰區設櫃的MIT保養品牌。 ※本集是EP1484的精華片段精彩重播 / 百貨一樓戰區唯一設櫃台灣醫美保養品牌Dr. Cink，明星商品花蜜露、小藍瓶、抗皺精華、千日緊膚魚子晶萃等下殺48折起，滿2000就有豐富滿額禮。優惠連結：https://pse.is/6ylfgt -- Hosting provided by SoundOn
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