除了官方规定的财务指标，公司偶尔也会自己发明一些运营指标，试图证明日常工作的效率很高、情况很好。但这些被发明出来的指标需要更细致、严格的解读，才能看透公司的目的。“同店销售增长率”就是这么一个雾里看花、但连锁品牌都很重视的指标。本期节目，我们就尝试从正面攻破它的伪装，并结合霸王茶姬招股书和财报披露的数据，来看看它到底能解释什么、不能解释什么。| 主播 |肖文杰、约小亚| 延伸资料 |lululemon官方披露的财报数据These graphs show how much people have cut back on visiting Starbucks — a key driver of its sudden management shake-up墨西哥折扣超市公司Tiendas 3B在招股书中披露的门店店龄与销售情况的关系霸王茶姬的IPO招股书霸王茶姬2025年第一季度业绩电话会内容| 后期制作 |秋秋| 声音设计 |刘三菜| 收听方式 |你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。| 认识我们 |微信公众号：第一财经YiMagazine联系我们：[email protected]
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