这一集播客我在pageone北京坊店签售《营销笔记》时的一场分享录音。我是做营销咨询的，不过我个人认为，要做好营销，重要的不在于营销，而是企业的经营。实际上，有许多做得非常好的品牌，并没有做我们所谓的“营销”，比如做手机之前的华为。像怡宝这样的纯净水品牌，它也很少做广告，却靠渠道的拓展做到100亿以上的规模，成为中国第二大瓶装水品牌。像华莱士这样的餐饮品牌，它们也很少做“营销”，而是靠它的合伙人经营制度做到炸鸡汉堡门店数第一名，超过国内麦当劳和肯德基的总和，华莱士也是百事可乐在中国的第二大销售渠道。这几年国内新兴的新消费品牌为什么会哑火、不赚钱？就是只注重营销，不注重经营的结果。所以，这一期我们聊一聊企业经营的话题。你也可以在抖音，视频号，公众号找到小马宋，了解更多关于企业经营和商业的问题。播客中提到的一些资料图片如下箭头对获客率的影响（来自《最勾引人的店铺招牌》）麦当劳的招牌711的招牌西南航空的战略定位与一组互相配合的经营活动商品的价值罗盘扫描图中二维码，也可以加入小马宋分享群，群里会每日分享我个人的思考。
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