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小马宋商业观察

为什么中国茶叶品牌做不成立顿?

14 Apr 2022

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抱歉,更正内容里的一个数据错误,日本人口数是1.2亿,感谢大家的理解。这是我们的第一期播客节目。小马宋是做营销咨询的,罗量是做增长业务的。我们这一期聊一聊为什么中国茶出不了立顿这么大的品牌?你会听到:中国茶叶市场为什么是个分散市场?弱品类该怎么做品牌?消费者的购买会受到哪三个力量的影响?茶叶企业该怎么更好地经营?主播:罗量  / 小马宋两位主播各自的公众号:罗大量 / 小马宋

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