这期播客,小马宋和罗量跟大家聊一聊开奶茶店的那些事。奶茶行业是全国连锁率最高的一个餐饮行业,2022年,全国门店数超1000家的奶茶店有18家,而小马宋咨询公司就服务了6家。所以我们还是有点资格来说说奶茶店这件事的。我们会带你一起简单回顾一下奶茶的历史。重点是,告诉你开奶茶店会遇到的那些深坑。并不是说开奶茶店不赚钱,而是,小宇宙的听众中,能开奶茶店还赚钱的可能寥寥无几,那真的不是文艺青年能吃的苦。当然你想去开,我们也不拦着你,我们会告诉你想开好一家奶茶店,你应该做到什么。
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