逮虾记成立于 2020 年，早期作为火锅品牌的供应商，迅速成为虾滑供应领域的头部品牌。通过创新的商业模式，逮虾记虾滑用一年半的时间单品销售规模就达到了 8 亿元，并获得了锅圈 集团5000 万战略投资。2021 年 5 月，逮虾记与小马宋战略咨询开始合作。不到一年时间，逮虾记成功开拓了 toC 领域的业务，全面布局了天猫、京东、抖音等线上渠道和线下终端。逮虾记虾滑品牌是从 0 到 1 的商业典范，无论你是新创业者还是想要创业的人，逮虾记的故事对你都会很有启发。逮虾记虾滑电商部门总经理李汪是一位 90 后创业者，曾经参与过两个公司的创业，也在花西子这样的新消费公司工作过。 2021 年，李汪加入逮虾记， 2022 年几乎以一己之力让逮虾记从 0 到 1 成长起来了。这一期，小马宋和逮虾记虾滑电商部门总经理李汪展开深入对谈。开头20分钟，是小马宋公司负责逮虾记虾滑品牌咨询的负责人黄正对逮虾记案例的简单复盘。欢迎收听。
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