这一集播客，是飞书《组织进化论》对我的采访，我们主要聊了聊聊甲乙方关系。我早年在4A广告公关公司做创意总监，后来自己创业做了一家营销咨询公司，对这件事还是有一定的发言权。甲乙方关系的矛盾主要出在哪里呢？其实很简单，在于各自的利益不同。乙方想要赚甲方的钱，乙方的项目经理想完成KPI，甲方的市场总监想获得晋升的资格，甲方的企业想获得直接收益，每一个参与者的利益是不同的，那就产生了各种各样的分歧。如何维护良好的甲乙方关系？我用20年的经验，来跟你探讨一下。【主持人】Zara 飞书产品经理【嘉宾】小马宋，小马宋战略营销咨询创始人
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