中国咖啡消费每年以 15％-20％ 的速度增长，远高于全球 2％ 的均速，很可能在未来会成为世界第一大咖啡消费市场。瑞幸咖啡在2022年也在门店数上超越了星巴克中国，在这个风起云涌的时代，预包装咖啡市场上，也有许多品牌崭露头角，隅田川就是其中之一。与三顿半等价格略高的新消费品牌不同，隅田川咖以更接地气的“高品质口粮咖啡”进入了市场，如今已持续蝉联天猫挂耳咖啡、咖啡液、咖啡粉三个类目销售第一，也是杭州 2022 年亚运会官方指定咖啡。隅田川将充氮锁鲜科技应用率先应用于产品，锁住咖啡的香醇与鲜味，使其口感足以媲美现磨咖啡，「锁鲜小红袋」更是将咖啡残氧量从1%降到了0.8%。虽然仅仅是0.2％的迈进，但对国内咖啡保鲜工艺来说却是一个重要突破。作为一个从电商起家的咖啡品牌，隅田川三年时间就迅速从3亿的规模增长到了 10 亿，企业也走过了一个从电商品牌向大众品牌转型的典型阶段。而作为一个从乙方投身到新消费创业浪潮的 CMO，吴振不但亲自操盘了隅田川的关键发展实践，对乙方身份向甲方身份的转型也有很多自己的感受和思考。无论你是创业者还是行业从业者，听完一定会有所收获。这一期，小马宋和隅田川咖啡CMO吴振展开深入对谈，欢迎收听。
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