Babycare，在短短 6 年内，实现了 GMV 从 0 到超 50 亿的跨越，复合年增速超 100%。在中国母婴市场加速迭代成熟过程中，Babycare 是一个不能绕开的品牌。目前，Babycare 的产品已覆盖了母婴行业的 33 个二级类目，近 600 个三级类目，几乎包含“衣食住行”各个方面。Babycare 在极度重视产品设计，两位创始人也都是工业设计师出身，从一款创新的婴幼儿背带起步，最后在母婴品类的各个领域都有创新。有人说，Babycare 是母婴行业里最会做设计的公司，而设计背后都是对用户的观察与关怀，比如很多人认为其产品的莫兰迪配色是为了新潮时尚，其实，以为莫兰迪色没那么饱和艳丽，这是对宝宝的视觉发育更友好的颜色。外界也一直流传着 Babycare 的私域传说，目前 Babycare 私域沉淀用户超 400万，且复购用户交易额占总体私域成交量的近 90%。这个成立于 2014 年的品牌，怎样用 8 年时间打造出跨越全品类的母婴王国？这一期，小马宋与 Babycare 首席品牌官 Iris 展开深入对谈。欢迎收听。
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